LONDON A half-hour or suitably after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's supplementary stadium was all but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had come to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt virtually his talent, but it was not until those few weeks similar to he went supernova - that England, and Europe, started to afford Son the star treatment: the dispatch whose absence is worth fretting over, the player who might guide his team to the Champions League title.On the day of the unmovable adjoining Liverpool in which he might gum his place as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was rushed of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year agreement similar to LG, the South Korean electronics firm, similar to Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a mannerism not straightforwardly of winning the hearts and minds of the enormous audience reachable in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The supplementary perception is, perhaps, best illustrated by the engagement of Park Ji-sung, the former Manchester united midfielder.ROLE MODELSThere is a mannerism of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, upon the okay ways Asian players are viewed in Europe."Park was seen as a fine player in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was amazed by the reception in Korea: all the people went insane for him. It was a unmovable contrast."Park spent seven years at obsolete Trafford, and was held in high love by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily related to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked similar to man-marking the opposition's biggest threat.It was a engagement study of how Europe views Asian players: they might sell jerseys, tickets and encouragement deals off the arena but, upon it, they are - first and foremost - fine workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've admittance has focused a lot upon his hard work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a mannerism of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and billboard encouragement in Japan, South Korea and China.The quickest route to a enormous supplementary audience seemed to be importing a player, a local hero, but few teams had the familiarity or talent to recruit similar to much confidence. Apertura approved to be the bridge.With a Mandarin-speaking scout, Apertura set out to find Chinese players, but found two Koreans instead. It pitched them to German clubs, but the wave was hardly effusive."A lot of clubs were not in point of fact responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They nice of waved the idea of signing Koreans off."Europe's scepticism virtually Asian players - that they were either fine workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World mug squad, united the Dutch team PSV Eindhoven, along similar to Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World mug semi-finals."He knew me well," Lee said. "However, my teammates had alternating thoughts virtually me."By his own estimation, it took him a year or suitably to win them over."I had to approach the stereotype of an Asian player, and it took quite a period to prove my talent to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of player they might find in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a difficulty for a coach," Strachwitz said.In Son's case, of course, that is all true, but it does not start to attain justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will start to disregard it, that they will look in Korea and Japan not just for disciplined and trustworthy workers, but for potential superstars, too.Son is still subject to the stereotype. In time, he may still be the man to rupture it.NYTIMES
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